Post by sujanakhatun on Oct 26, 2024 4:02:50 GMT -6
In a world where decisions are made in just five seconds, the battle for consumer attention is increasingly fierce. That's why packaging plays a crucial role in the mass consumption sector , going from being a mere package to an essential tool for awakening the interest of buyers and transmitting the brand's values.
Standing out as experts in optimising product presentation at the point of sale and innovative solutions, D.PACK has recently been awarded at the Best!N Food Awards for its Honestly project, which exemplifies what it means to create 360º packaging. “For packaging to be considered 360º, it must integrate three essential characteristics: practicality, ecological awareness and visual appeal,” explains Laura Ormad, creative director and founding partner of D.PACK.
360º packaging
A practical, intuitive and functional packaging design allows consumers to access its contents in a simple and secure way, improving the customer experience. In addition, from the company's point of view, it facilitates the storage, handling and transport of any product, which allows reducing both costs and time. Taking this premise into account, the D.PACK project for the honestly healthy snack brand focuses on simplicity and functionality, without losing visual appeal.
Another characteristic that makes packaging considered 360º is that it has been created with an ecological conscience . Adopting sustainable practices in packaging wordpress web design agency design is becoming more and more crucial, since it not only contributes to the protection of the environment, but also responds to the demands of consumers who are increasingly concerned about the environmental impact of their purchases, especially if we are talking about generation Z.
In this line, D.PACK develops a recyclable packaging for Honestly based on the most sustainable production techniques possible, in line with the brand's values. Every detail of the packaging is designed to ensure responsible production and a life cycle that respects our environment, reflecting Honestly's mission of being a healthy snack not only for people, but also for the planet.
Finally, the most obvious feature for achieving 360º packaging is that it has a high visual appeal that makes it stand out from its competitors on the shelves. The aesthetic presentation of a product is absolutely crucial, as it will be responsible for generating a first impression on consumers.
Aware of this reality, the D.PACK studio created an unmistakable and seductive packaging for Honestly . With a forceful and friendly typographic construction, and a distinctive iconography, the color of the packaging knows how to transmit modernity, light, transparency and naturalness. D.PACK opts for vibrant colors and a presentation that highlights the appetizing nature of the ingredients, building a visual image that is both attractive and consistent with the brand's identity. The combination of still lifes that highlight the explosion of flavor and the naturalness of the ingredients makes the product stand out in any environment.
Ultimately, truly 360º packaging not only fulfils its basic function of protecting the product, but also stands out for its visual appeal, practicality and ecological awareness . Thus, by integrating these elements, in addition to capturing the attention of consumers, brands also foster a deeper and longer-lasting connection with them, in line with their philosophy.
In an increasingly demanding market, investing in complete and effective packaging is essential to stand out and achieve success. That is why it is so important to do so with the help of professionals, creating alliances such as that of D.PACK and the healthy snack Honestly, which last March won bronze at the Best!N Food 2024 awards in the dry food category.
Standing out as experts in optimising product presentation at the point of sale and innovative solutions, D.PACK has recently been awarded at the Best!N Food Awards for its Honestly project, which exemplifies what it means to create 360º packaging. “For packaging to be considered 360º, it must integrate three essential characteristics: practicality, ecological awareness and visual appeal,” explains Laura Ormad, creative director and founding partner of D.PACK.
360º packaging
A practical, intuitive and functional packaging design allows consumers to access its contents in a simple and secure way, improving the customer experience. In addition, from the company's point of view, it facilitates the storage, handling and transport of any product, which allows reducing both costs and time. Taking this premise into account, the D.PACK project for the honestly healthy snack brand focuses on simplicity and functionality, without losing visual appeal.
Another characteristic that makes packaging considered 360º is that it has been created with an ecological conscience . Adopting sustainable practices in packaging wordpress web design agency design is becoming more and more crucial, since it not only contributes to the protection of the environment, but also responds to the demands of consumers who are increasingly concerned about the environmental impact of their purchases, especially if we are talking about generation Z.
In this line, D.PACK develops a recyclable packaging for Honestly based on the most sustainable production techniques possible, in line with the brand's values. Every detail of the packaging is designed to ensure responsible production and a life cycle that respects our environment, reflecting Honestly's mission of being a healthy snack not only for people, but also for the planet.
Finally, the most obvious feature for achieving 360º packaging is that it has a high visual appeal that makes it stand out from its competitors on the shelves. The aesthetic presentation of a product is absolutely crucial, as it will be responsible for generating a first impression on consumers.
Aware of this reality, the D.PACK studio created an unmistakable and seductive packaging for Honestly . With a forceful and friendly typographic construction, and a distinctive iconography, the color of the packaging knows how to transmit modernity, light, transparency and naturalness. D.PACK opts for vibrant colors and a presentation that highlights the appetizing nature of the ingredients, building a visual image that is both attractive and consistent with the brand's identity. The combination of still lifes that highlight the explosion of flavor and the naturalness of the ingredients makes the product stand out in any environment.
Ultimately, truly 360º packaging not only fulfils its basic function of protecting the product, but also stands out for its visual appeal, practicality and ecological awareness . Thus, by integrating these elements, in addition to capturing the attention of consumers, brands also foster a deeper and longer-lasting connection with them, in line with their philosophy.
In an increasingly demanding market, investing in complete and effective packaging is essential to stand out and achieve success. That is why it is so important to do so with the help of professionals, creating alliances such as that of D.PACK and the healthy snack Honestly, which last March won bronze at the Best!N Food 2024 awards in the dry food category.